Have you ever wondered how people remember you after your interaction with them is over? While memories could very well be related to the quality and results of the interaction or your dressing style and mannerisms, they could also be connected to the perfume worn by you. Fragrance may be an invisible part of one's personal style, however, it can have a powerful effect on how you feel about yourself and how you are seen and remembered by others. Just as you plan and organize your outfits for different occasions, wearing the right perfume with them allows you to leave an unforgettable impression wherever you go.

A nice fragrance can round off a well-dressed look and underline the impression of you being a put-together person. It offers numerous other benefits, from reducing stress to uplifting mood, besides adding to overall confidence and attractiveness. As your scent can extend your unique persona to the world, it makes sense to choose one that reflects your personal preferences. It is believed that scents can foster deeper connections. Some believe that smell is the most powerful of the senses, even more sensitive than sight. The nose can detect many unique odours that take you back to memories because the olfactory bulb is directly related to the limbic system or emotional brain. Many people experience powerful and unique scents bringing back memories of childhood or other significant life events.

Dressing well props your confidence as you tend to feel better when you look nice. And wearing perfume adds to that feeling so that you not only look dashing, but smell pleasing too! Your favourite fragrance spray could be a complex mix of extracts from natural or synthetic sources. These extracts or perfumed oils are mixed with a solvent to preserve the pleasant concoction for longer. A higher concentration of oils means a stronger fragrance and a lower concentration creates a milder one. This concentration or strength determines how long the perfume will last on your skin. As the notes evaporate, the scent changes and the fragrance evolves. An interesting fact is that the same fragrance usually smells unique on different people. This can make trying out new scents a fascinating process of discovery.





Fragrance is a generic term used for perfumes. Fragrance, perfume, toilette, and cologne can be differentiated by the concentration of perfume oil used in their preparation. Therefore, while 1-3 % of perfume oil diluted in alcohol and water creates a subtle eau fraiche or fresh water that lasts less than an hour, Eau de cologne may contain 2-4% of perfume oils and last about 2 hours. To last about 3 hours, 5-15% of pure perfume essence is present in an eau de toilette.  Eau de perfume or EDP usually contains 15-20% of pure perfume essence and the scent can last between 5 to 8 hours. A single application of perfume with even higher concentrations, between 20-30%, can last up to 24 hours. This last is expectedly priced higher than other options. Some fragrances are linear and smell the same from the initial spray up until the end. Others which are non-linear, will change through the layers of notes over time. Ibae from Safe Shop presents Aether Atelier, Luxury 4 Exclusive Fragrance, individual EDP sets for Men and Women. Available in elegantly designed and vibrantly coloured packs, you will find complex stories of captivating scents in these non-linear perfumes. Go ahead and determine your favourites for casual, office, romantic and formal events!

The IBAE Women’s set helps fine tune your style with its grace, underlining your inherent attractiveness. Arranged in a tastefully designed pack are long lasting scents representing the four elements- water, air, earth, and fire. Covering the spectrum between light radiance and alluring intensity, each perfume holds distinctive feminine notes and the potential to create magical memories. 



In the IBAE Men’s set are long lasting masculine fragrances to complement your natural appeal. Each bottle adding to your charm and confidence represents the four elements- water, air, earth, and fire. With distinctive notes that convey a range of moods to help you feel as good as you look.



There are four basic scent families that are popular in the perfume industry- fresh, floral, oriental, and woody, that may be used individually or combined with each other for unique, interesting scents. Fresh fragrances usually consist of citrus, water and green notes. This means they are refreshing, zesty and vibrant. Floral fragrances are one of the most popular families with notes such as roses, jasmine, lilies and peonies. The notes could range from light and delicate to more complex and intense. Oriental fragrances are warm, sweet and spicy, created from spices like cardamom, cinnamon and vanilla, amongst others. Woody fragrances is another warm family often favoured in aftershave lotions. It comprises captivating scents using wood-based smells like cedarwood, sandalwood, vetiver and amber.

The life cycle of a fragrance is said to consist of three parts, called notes. To understand it simply, let’s look at it as an evaporating pyramid. The top slowly evaporates and is replaced by the next layer until it gets to the base layer. Each part contains combinations of individual scents or notes from the scent families. Most scents comprise top, middle and base notes. The top note is the initial, lighter smell of the fragrance that you can smell immediately after application. It can last for a few minutes to an hour or more, forming the first impression of the fragrance. Top notes are usually light, powdery, floral, fruity, aquatic, citrus and spicy. The middle or heart notes reflect the main character of a fragrance and develop as the top note clears. They can last 3-5 hours after spraying. This time is in addition to the top note, as they build off each other. Along with fruity scents, heart notes can include heavier green scents like grass or stone, floral scents like jasmine, and spice scents such as clove and cinnamon. This is usually the smell that you remember the most. The last to develop are the bolder base notes, more noticeable towards the end of the life cycle. Base notes determine how long the fragrance lasts, anywhere between 5 to 10 hours. Typical base notes may include sandalwood, vetiver, vanilla, moss, tobacco, tar, leather, and musk.



Spray the perfume on pulse points like neck, behind the ear, inner elbow, and wrist. The scent will stay longer because these are warmer points that help carry the scent. Less is more when it comes to concentrated perfume formulations like EDP. To prevent the scent from becoming overwhelming, choose any one or two pulse points; 2-3 sprays are enough on each. You may apply after a shower or after getting dressed. Avoid rubbing so the scent does not weaken. While some experts advocate walking into a scent spray cloud, others declare it as a waste of perfume. You can extend the lifespan of your fragrance by storing it in a cool, dark, and dry environment. Wardrobes and closets in the bedroom are a good storage option. Damp bathrooms and sunlit window sills should be avoided as they can cause the fragrance to weaken.



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